Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 191: How FreshBooks pivoted during COVID ft. Paul Cowan

Apr 19, 2021

How do you make marketing lemonade out of a pandemic?

This week on The Inbound Success Podcast, FreshBooks CMO Paul Cowan explains how the company pivoted when COVID hit, and made use of its proprietary data to create content and insights that drove a new marketing strategy.

When Paul joined FreshBooks, he inherited a...

Ep. 190: Mastering LinkedIn for sales and marketing ft. Samantha McKenna

Apr 12, 2021

How do the world's top LinkedIn power users get the most out of the platform for sales and marketing?

This week on The Inbound Success Podcast, #samsales Consulting founder Samantha McKenna shares insider tips on using LinkedIn, as well as LinkedIn Sales Navigator, for sales prospecting and marketing.

From understanding...

Ep. 189: Building an Influencer Marketing Program Ft. Abbey Schoenberg of Fancy

Apr 5, 2021

Influencer marketing is a hot topic amongst marketers, but what does it take to structure an influencer marketing program that will drive real results?

Abbey headshot2 This week on The Inbound Success Podcast, Fancy.com Director of Marketing Abbey Schoenberg shares her approach to building influencer marketing programs that drive...

Ep. 188: How executives can create personal branding content at scale Ft. Marti Sanchez

Mar 29, 2021

Personal branding can be a powerful way to grow your executive career AND your business, but creating content at the scale necessary to see results can be challenging.

This week on The Inbound Success Podcast, Influence Podium founder Marti Sanchez talks about why it's important for executives to invest in building...

Ep. 187: How to nail positioning Ft. April Dunford

Mar 22, 2021

April Dunford has advised countless companies, from startups to scale ups, on positioning their products and she details all of it in her book Obviously Awesome.

This week on The Inbound Success Podcast, positioning expert April Dunford breaks down the process she's used to develop positioning that helps her clients...