Aug 3, 2020
Lots of marketers talk about "big data" and its promise for improving the way marketing decisions are made, but few have truly explored the full potential that data holds.
This week on the Inbound Success podcast, MDT Director of Digital Marketing Don Seaberry talks about how he is using R programming language, SQL, and...
Jul 27, 2020
What goes into planning a world class product launch marketing strategy?
This week on the Inbound Success podcast, Foursquare Senior Product Marketing Manager Naike Romain shares the process she has used at companies like Wistia, Localytics, HubSpot and Foursquare to successfully pull off major new product...
Jul 20, 2020
Why is it important to have diversity in the world of marketing?
This week on the Inbound Success podcast, HammerTech VP of Marketing Chere Lucett joins host Kathleen Booth for a candid conversation about diversity in marketing.
From why so many marketing conferences lack diverse audiences, to the lack of diverse...
Jul 13, 2020
What's the secret to getting big results from YouTube ad campaigns?
This week on the Inbound Success podcast, Variable Media founder and CEO Cory Henke covers everything you need to know about YouTube advertising, from who it's right for, to what types of ads are available, how to create impactful ads, how to choose...
Jul 6, 2020
How would you change your digital marketing spend if you knew with 100% certainty what was driving results?
This week on The Inbound Success Podcast, Joel Maldonado of Path Interactive talks about the attribution modeling work that won Path Interactive the first ever Google Display Innovation Award.
Joel and the team...