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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Oct 3, 2022

What does inbound marketing have to do with large public sector projects?

While it’s not the typical use case we think of when someone says the phrase “inbound marketing”, the same concepts that were developed to attract, convert and close B2B customers can be used to communicate with stakeholders and secure...

Sep 26, 2022

In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases...

Sep 19, 2022

Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories.

On this week’s episode, Talroo VP...

Sep 12, 2022

“Let’s make a viral video.”

Every marketer has heard those words at one point or another in their career.

But making viral videos isn’t easy - otherwise everyone would do it.

In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact...

Sep 5, 2022

Stacy Willis is one of the smartest marketers out there. I should know. I’ve worked with her for several years, across four companies. One of the things she’s really good at is content - both strategy and execution. And the content strategies she executes lead to real, measurable revenue.

Stacy has found that while...