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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Aug 8, 2022

Blogging is a mainstay of any content marketing strategy, but with so much content out there - much of it of a very poor quality - what does a world class blog look like in 2022?

CopySmiths content coach Sam Boyd works with clients to create blogs that drive search engine rankings, traffic and revenue. In this episode,...

Aug 1, 2022

How did one company increase conversation rates by 100% in just 4 weeks?

Experiment Zone founder AJ Davis was the head researcher at Google Optimize, where she had the opportunity to work closely with the team working on conversion rate optimization. It was this experience that led her to create Experiment Zone, where...

Jul 25, 2022

Sandy Donovan - otherwise known as “The Email Lady” - helps ecommerce brands get better customer acquisition and retention results with email. Her work generates an average 68X return on brands’ investments in popular email marketing platform Klaviyo, and she’s been able to increase revenue by 600%+ in under 60...

Jul 18, 2022

For ecommerce brands, nailing a paid ads strategy is critical. And that takes lots of testing and iteration.

Brighter Click CEO Colby Flood specializes in building scalable paid ads strategies for ecommerce clients, and in this episode he breaks down the testing process that he and his team use to refine their approach...

Jul 11, 2022

Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.

In this episode, he breaks down how the Hawke Method approaches...