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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jun 14, 2021

When COVID hit, many businesses were forced to pivot. How did Equinox Group quickly revamp its entire content production process to support the move to virtual classes?

This week on The Inbound Success Podcast, Airtable CMO Archana Agrawal explains how Equinox Group used Airtable to build an entirely new content...

Jun 7, 2021

Getting new leads is just the start. Once that happens, how do you nurture leads in a way that increases their propensity to buy?

This week on The Inbound Success Podcast, glassCanopy Marketing President Rich Quarles breaks down the topic of lead nurturing and shares his thoughts on how to structure a lead nurturing...

May 31, 2021

What are the top three low hanging fruit opportunities that ecommerce brands can take advantage of to drive more conversions, and what lessons do they hold for B2B marketers?

This week on The Inbound Success Podcast, The Retail Academy founder Salena Knight talks about three marketing tactics that ecommerce brands can...

May 24, 2021

What's the formula that Content Guppy founder Greg Digneo has used to massively increase organic website traffic for companies like Time Doctor?

This week on The Inbound Success Podcast, Content Guppy founder Greg Digneo explains how he went from creating blogs that saw short term traffic increases but no meaningful...

May 17, 2021

A poorly designed chatbot can create major friction for website visitors. But get it right, and the impact on the user experience and conversions can be massive.

This week on The Inbound Success Podcast, Yiz Segall gets into the nitty gritty details of how to build chatbots. From what his best-performing opening line...