What do the most successful inbound marketers do to get great results

Youve heard the stories about companies using inbound marketing to dramatically increase sales grow their business and transform their customer relationships but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real measurable results check out the Inbound Success podcast. Every week host Kathleen Booth interviews marketing folks who are rolling up their sleeves doing the work and getting the kinds of results we all hope to achieve.

The goal is to peel back the onion and learn what works what doesnt and what you need to do to really move the needle with your inbound marketing efforts. This isnt just about big picture strategy it is about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 119 Category Design As a Marketing Strategy Ft. John Rougeux

Dec 2 2019

How do you market a company that is selling something fundamentally new and different

This week on The Inbound Success Podcast John Rougeux of Flag and Frontier talks about category design. Its not a tactic for every company but when used strategically category design can drive truly remarkable marketing results.