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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Feb 28, 2022

How can brands use affiliate marketing to drive stronger marketing results?

ClickBank VP of Sales breaks down what affiliate marketing is, who it is and is not right for, and what you should know if you’re planning to use affiliate marketing for your businesses.

From how to manage affiliate relationships to...

Feb 21, 2022

What’s one of the most overlooked, yet high impact, marketing strategies?

Dave Gerhardt says it’s building the brand of the company’s founder.

It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.


Feb 14, 2022

How can marketing and sales leaders work together to get world class revenue results?

During his time with the company, ActiveCampaign SVP of Sales and Customer Success Adam Johnson has helped scale revenue from $20M ARR to $160M. One key to his success has been building a positive working relationship with marketing.

Feb 7, 2022

Why should marketers care about Web3? NFTs? The blockchain? Cryto currency?

In this episode, founder Phillip Alexeev breaks this topic down and explains, in plain English, what the blockchain, Web3 and NFTs are, how they can be used by marketers, and what, specifically, B2B marketers should know about their...