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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 233: Nailing sales and marketing alignment Ft. Adam Johnson of ActiveCampaign

Ep. 233: Nailing sales and marketing alignment Ft. Adam Johnson of ActiveCampaign

Feb 14, 2022

How can marketing and sales leaders work together to get world class revenue results?

During his time with the company, ActiveCampaign SVP of Sales and Customer Success Adam Johnson has helped scale revenue from $20M ARR to $160M. One key to his success has been building a positive working relationship with marketing.

In this episode, he shares lessons learned and insights on what it takes for marketing and sales to get aligned, from establishing a common language and understanding of the customer lifecycle, to getting on the same page about which channels to focus on, what really constitutes a good conversion rate, and how all of that is going to translate into revenue.