Jul 25, 2022
Sandy Donovan - otherwise known as “The Email Lady” - helps ecommerce brands get better customer acquisition and retention results with email. Her work generates an average 68X return on brands’ investments in popular email marketing platform Klaviyo, and she’s been able to increase revenue by 600%+ in under 60...
Jul 18, 2022
For ecommerce brands, nailing a paid ads strategy is critical. And that takes lots of testing and iteration.
Brighter Click CEO Colby Flood specializes in building scalable paid ads strategies for ecommerce clients, and in this episode he breaks down the testing process that he and his team use to refine their approach...
Jul 11, 2022
Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.
In this episode, he breaks down how the Hawke Method approaches...
Jul 4, 2022
Beyond open rates, what metrics should you be using to measure email performance?
AWeber customer evangelist Emily McGuire has dedicated her entire career to email marketing and knows what it takes to craft a good email.
In this episode, she explains how email tracking has changed in the wake of recent IOS updates and...