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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jul 4, 2022

Beyond open rates, what metrics should you be using to measure email performance?

AWeber customer evangelist Emily McGuire has dedicated her entire career to email marketing and knows what it takes to craft a good email.

In this episode, she explains how email tracking has changed in the wake of recent IOS updates and which metrics you can use to determine whether your emails are actually performing, including:

  • Click rates

  • Click to open rates

  • Conversions

She also offers tips on things like formatting your email, whether and when to include rich media, how to write your email to elicit a response, and more (including a KILLER tip on allowing your recipients to opt out of specific campaigns they might not be interested in receiving - don’t miss that one!).