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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Oct 11, 2021

This week on The Inbound Success Podcast, Threefold Chief Marketing Officer Rachel Johnson talks about running marketing for 6 brands at once - with a team of herself and just one other marketer - all while raising three children under the age of 5.

If there ever was a real life super woman, Rachel just might be her!

As...


Oct 4, 2021

This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.

Lisa’s approach relies on intent data to...