Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 218: Winning at inbound in today's competitive environment ft. Matt Heinz

Oct 25, 2021

Heinz Marketing founder Matt Heinz is well known throughout the B2B marketing world for his work helping businesses to build predictable pipelines. But he’s also gained a reputation as a community builder by virtue of his involvement in creating and growing the CMO Coffee Talk group.

In this episode of the Inbound...

Ep. 217: Codeless CEO Brad Smith shares how to create great organic content at scale

Oct 18, 2021

When it comes to organic content strategies, Brad Smith really knows his stuff.

As the founder of Codeless, he’s helped well known SaaS companies like Monday.com, Chargify, and WordStream create high quality, high performing organic content at scale.

And as the CEO of Wordable, Brad and his team are making it easier...

Ep. 216: How Rachel Johnson juggles marketing for 6 brands at Threefold

Oct 11, 2021

This week on The Inbound Success Podcast, Threefold Chief Marketing Officer Rachel Johnson talks about running marketing for 6 brands at once - with a team of herself and just one other marketer - all while raising three children under the age of 5.

If there ever was a real life super woman, Rachel just might be her!

As...

Ep. 215: Building an award-winning ABM campaign ft. Lisa Sharapata

Oct 4, 2021

This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.

Lisa’s approach relies on intent data to...