Jun 27, 2022
What does it take to build a high performing marketing team?
Tim Parkin has built his career around answering that question. His approach centers around the thesis that people times process equals performance. What does that mean? Tim digs into it in this episode.
It starts with documenting what you’re doing as a...
Jun 20, 2022
Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that.
In this...
Jun 13, 2022
When Eric Stockton took over as head of marketing for SharpSpring by Constant Contact following the company’s acquisition, he immediately set about shifting the focus from outbound to inbound marketing with the goal of building a pipeline of high intent hand raisers. The result was a doubling of the company’s demo...
Jun 6, 2022
How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks?
As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and...