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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jun 27, 2022

What does it take to build a high performing marketing team?

Tim Parkin has built his career around answering that question. His approach centers around the thesis that people times process equals performance. What does that mean? Tim digs into it in this episode.

It starts with documenting what you’re doing as a...

Jun 20, 2022

Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that.

In this...

Jun 13, 2022

When Eric Stockton took over as head of marketing for SharpSpring by Constant Contact following the company’s acquisition, he immediately set about shifting the focus from outbound to inbound marketing with the goal of building a pipeline of high intent hand raisers. The result was a doubling of the company’s demo...

Jun 6, 2022

How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks?

As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and...