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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 201: Multi-location and franchise marketing, ft. Amy Anderson

Jun 28, 2021

When it comes to multi-location or franchise marketing, the key is balancing centralized brand control with hyper-local marketing.

This week on The Inbound Success Podcast, Wild Coffee Marketing co-founder Amy Anderson explains how her team approaches managing the marketing strategies for some of the countries...

Ep. 200: Rethinking your approach to B2B lead gen ft. Chris Walker

Jun 21, 2021

What would happen if marketers forgot about leads and demo requests, and focused solely on pipeline and revenue?

This week on The Inbound Success Podcast, Refine Labs founder and CEO Chris Walker breaks down his unorthodox approach to B2B marketing and explains why he believes most marketers are doing it wrong.

Refine...

Ep. 199: How Equinox sped up content production time by 400% using Airtable, ft. Archana Agrawal

Jun 14, 2021

When COVID hit, many businesses were forced to pivot. How did Equinox Group quickly revamp its entire content production process to support the move to virtual classes?

This week on The Inbound Success Podcast, Airtable CMO Archana Agrawal explains how Equinox Group used Airtable to build an entirely new content...

Ep. 198: Lead nurturing strategies, ft. Rich Quarles of glassCanopy

Jun 7, 2021

Getting new leads is just the start. Once that happens, how do you nurture leads in a way that increases their propensity to buy?

This week on The Inbound Success Podcast, glassCanopy Marketing President Rich Quarles breaks down the topic of lead nurturing and shares his thoughts on how to structure a lead nurturing...