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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Aug 30, 2021

How does the marketing team at Bigtincan use intent data to influence and close deals?

This week on the Inbound Success podcast, Bigtincan CMO Rusty Bishop breaks down the mechanics behind the company's account-based marketing (ABM) campaigns, including the tech stack they're using, and the nitty gritty details behind...

Aug 23, 2021

How do top e-commerce companies leverage customer referrals to increase sales by 20% or more?

This week on the Inbound Success podcast, ReferralCandy Chief Advocate Raul Galera breaks down the best practices behind top performing customer referral programs.

From when to launch a program, to how to ask for referrals,...

Aug 16, 2021

What's the quickest way to build and execute a content strategy that will deliver big inbound lead gen results in a short amount of time?

This week on the Inbound Success podcast, Trimble Director of Demand Generation Lindsay Kelley breaks down how she and her team grew inbound deals from 22% to 66% of the company's...

Aug 9, 2021

Pricing a new product or service is one of the biggest challenges you may take on as a marketer. What do you need to know before embarking on a pricing exercise?

This week on the Inbound Success podcast, podcast host and CMO Kathleen Booth talks about pricing. From who should be involved in determining pricing,...

Aug 2, 2021

What happens when you take on a new role as CMO and develop a new marketing strategy, only to have a pandemic hit just months later?

This week on the Inbound Success podcast, Planful CMO Rowan Tonkin talks about his experience since taking on the role of head of marketing at Planful. It all started with a complete...