Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 260: The experimentation framework that Pearmill uses to drive paid ads ROI ft. Nima Gardideh

Aug 29, 2022

High growth companies turn to Pearmill to optimize their paid ads spend. With hundreds of millions of dollars of ad spend under management, the company has built up a considerable amount of data about what’s working on platforms like Google, Facebook, Instagram and TikTok.

On this week’s episode of The Inbound...

Ep. 259: How to use creativity to drive marketing results ft. Tom Shapiro

Aug 22, 2022

Lot’s of marketers talk about creativity, but most seem to think it’s a dark art.

Stratabeat CEO Tom Shapiro sees creativity as more of a science than an art, and in this week’s episode of The Inbound Success Podcast, he explains the process that he’s used to spark creativity and develop powerful marketing...

Ep. 258: How Gated's advisor strategy is fueling its growth ft. Melissa Moody

Aug 15, 2022

Gated launched its “noise cancelling headphones for email” product in March of 2022 and has been growing its user base at 30 to 40 percent month over month.

In this episode, Gated Co-Founder and head of marketing Melissa Moody describes how the company’s “influence marketing” strategy is fueling that growth....

Ep. 257: What a best in class blog looks like in 2022 ft. Sam Boyd

Aug 8, 2022

Blogging is a mainstay of any content marketing strategy, but with so much content out there - much of it of a very poor quality - what does a world class blog look like in 2022?

CopySmiths content coach Sam Boyd works with clients to create blogs that drive search engine rankings, traffic and revenue. In this episode,...

Ep. 256: The intersection of user research and CRO ft. AJ Davis

Aug 1, 2022

How did one company increase conversation rates by 100% in just 4 weeks?

Experiment Zone founder AJ Davis was the head researcher at Google Optimize, where she had the opportunity to work closely with the team working on conversion rate optimization. It was this experience that led her to create Experiment Zone, where...