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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Oct 4, 2021

This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.

Lisa’s approach relies on intent data to identify in-market accounts. She went all in on this after discovering intent data and joined 6Sense to learn more about it. Now, at Mindtickle, she’s a 6Sense customer and is using predictive modeling to identify the best fit, high intent prospects and market to them at scale.

The result? Conversion rates increased from 9 to 40%.

Want to know how she did it? Check out the full episode to hear Lisa’s story.

Resources from this episode: