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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 255: Using advanced segmentation to drive email marketing ROI ft. Sandy Donovan

Ep. 255: Using advanced segmentation to drive email marketing ROI ft. Sandy Donovan

Jul 25, 2022

Sandy Donovan - otherwise known as “The Email Lady” - helps ecommerce brands get better customer acquisition and retention results with email. Her work generates an average 68X return on brands’ investments in popular email marketing platform Klaviyo, and she’s been able to increase revenue by 600%+ in under 60 days.

How does she do it?

On this episode, Sandy explains why it all starts with proper segmentation of your email list. Whether you’re an ecommerce marketer, or a B2B marketer, the same lessons apply. She breaks down the demographic and behavioral criteria any marketer can use to segment their list, along with strategies for activating and nurturing different segments, guidance on how often to email your contacts, how to craft a winning subject line, and more.