Dec 27, 2021
The model that most modern B2B businesses rely on to generate leads is broken.
That’s the premise behind Nelson Gilliat’s book “Death of the SDR and Birth of Buyer-Centric Revenue.”
In this episode of The Inbound Success Podcast, Nelson explains why marketers need to get off of what he calls the “MQL hamster wheel” and ditch SDRs in favor of creating thought leadership content and investing in organic social.