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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Dec 20, 2021

HubSpot and Salesforce are two of the most common platforms in the revenue stack, but while they’re often used together, they’re the subject of countless complaints by frustrated marketers who can’t get them to play nicely.

Having clean data is foundational to a successful inbound marketing strategy, which means solving the HubSpot-Salesforce challenge is of top importance.

Coastal Consulting founder Lauren Kennedy has dedicated her career to helping marketers optimize their HubSpot and Salesforce instances, both on their own, and in the way they sync data and work together. In this episode of The Inbound Success Podcast, Lauren breaks down the most common challenges she sees when it comes to the HubSpot and Salesforce integration, and outlines how she solves them.