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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Dec 6, 2021

What’s the secret behind the success of brands like Harley Davidson, Jeep, State Farm, and Salesforce?

All of them have built cult-like brands with strong followings that have reduced their customer acquisition cost, driven up their valuation, and attracted new customers, employees, and fans.

Cult Collective co-founder Chris Kneeland has literally written the book on what it means to build a cult brand, and advises some of the world’s top brands (yes, Harley is a customer) on how to do it. In this week’s episode of The Inbound Success Podcast, he shares the 8 things that cult brands do, along with advice and insights that any brand - large or small - can use to build a cult like following.