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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 264: What really works with press releases ft. Mickie Kennedy of eReleases

Ep. 264: What really works with press releases ft. Mickie Kennedy of eReleases

Sep 26, 2022

In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases don’t work.

At the same time, there are plenty of examples of companies that have seen great success from press releases. How do they do it? And when should you invest in sending a press release?

On this week’s episode, eReleases founder Mickie Kennedy shares straight talk on when marketers should - and should not - invest in sending out press releases. He also dives into best practices around how to write a high impact release that will actually get you noticed by the press.

Get the details on all of this, and more, in this week’s episode.

Resources from this episode: