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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Mar 7, 2022

What is Web3, what does it mean for marketers, and how can it be leveraged to build community?

Late Checkout is a thesis-driven Web3 community and holding company that is focused on the nexus between Web3 and community, and CMO Vyarda Ndejeru explains what that means, and what marketers should know about how Web3 may change the future of community building.

From defining what Web3, crypto, the blockchain and NFTs are (in plain English!), to explaining why DAOs (those are centralized autonomous organizations for my fellow Web3 newbies) are going to fundamentally change how communities operate, to how to monetize your community, Vyara breaks it all down in a way that is understandable and actionable. And, she shares some of the ways, including memberships, access cards, subscription models, and commerce, that B2B companies could take advantage of Web3 and NFTs.