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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jan 3, 2022

Patrick Ward has served as head of marketing at three different companies ranging from one million to three hundred million in annual revenue, and repeatedly found success by focusing on five things which he says comprise the “marketing transformation mindset”.

In this week’s episode of The Inbound Success Podcast, Patrick breaks down those five things which include:

  • The company story

  • Using the language of the customer

  • Growing employee advocates

  • Leading with the humans first

  • Experimenting with new technologies, but only leaning into them if they produce results.

Check out the full episode to hear why Patrick says these five things are key, and what you should know about them.