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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Sep 20, 2021

This week on The Inbound Success Podcast, Umault Founder Guy Bauer shares his approach to creating business videos that people actually love to watch, and that also get results.

Guy is the author of the book “Death to the Corporate Video”, and the host of a podcast by the same name, and has made it his mission to put an end to boring corporate videos. In this week’s episode, he shares what he calls “the mullet strategy” for making great videos, and breaks down specific do’s and don’ts.

If you’re thinking of using video as part of your business marketing strategy, or already have videos that aren’t performing well, this episode is for you.

Check out the full episode to hear Guy’s insights.

Resources from this episode: