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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

May 23, 2022

LinkedIn has undergone a renaissance in the last several years and today is a central focus for many B2B companies’ marketing strategies. But what does it take to do LinkedIn right?

Mark Raffan of Content Callout is an expert at using LinkedIn for organic social marketing. In this episode, he explains why you should be putting twice as much effort into individual posts as you do company posts, along with advice on things like:

  • When to use branded versus non-branded content

  • How to create a strong hook

  • How to know what you shouldn’t post

  • Overcoming objections from subject matter experts who are reluctant to build their personal brands on LinkedIn

  • Why responding to comments on your posts is so important

  • How to structure your LinkedIn posts to get the most engagement

Get the details on all of this, and more, in this week’s episode.