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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jan 17, 2022

What do venture capital firms expect from the marketing leaders at the companies they’ve invested in?

Heather Gadonniex has filled both roles, having worked as a marketing leader and now as an operating partner at Global From Day One, a New Zealand-based VC fund, and in this episode of The Inbound Success Podcast, she shares her insights on what VCs expect from marketing leaders.

Heather covers:

  • The metrics that VCs want to see marketers reporting on

  • How to prioritize when investing in your marketing tech stack

  • Why rev ops is so important and when to hire for it

  • And more

Check out the full episode to hear what Heather had to say.