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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 242: Marketing's role in product-led growth ft. Esben Friis-Jensen

Ep. 242: Marketing's role in product-led growth ft. Esben Friis-Jensen

Apr 25, 2022

Userflow co-founder and Chief Growth Officer Esben Friis-Jensen has devoted his career to providing SaaS businesses with the tools necessary to drive product-led growth.

In this episode, he explains why, in what some have termed the “end user era”, product led companies are outperforming their sales-led peers, and dissects what marketers need to know to deliver on the promise of product-led growth.

From the importance of making the product the focus of your marketing, to publishing transparent information about pricing on your website, offering an on-demand product demo, creating use cases, and ensuring your content matches what you can actually deliver through the product, Esben goes into detail on the elements of a successful product-led growth strategy.

Check out the full episode to learn more.