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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Apr 18, 2022

Seth Erickson started his career in web design but quickly realized that without a good story, the website (and other marketing efforts) would fail to perform. That’s when he decided to become an expert in storytelling.

Seth spent months studying not just the discipline of storytelling, but the neuroscience behind why stories are so effective, and shared what he learned in his book How to Hack Humans: Storytelling for Startups.

In this episode of The Inbound Success Podcast, Seth breaks down the must-have components of an effective story, as well as the neural triggers that happen, and what marketers need to know about all of it to get better results.