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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Sep 13, 2021

This week on The Inbound Success Podcast, Ethercycle founder Kurt Elster talks about building communities, growing a podcast, and why authenticity is the key to successful marketing.

Kurt is the host of The Unofficial Shopify Podcast, widely considered to be “the” podcast for anyone using Shopify as their ecommerce...

Sep 6, 2021

Sometimes the best way to market a product to people is not to market the product at all.

This week on The Inbound Success Podcast, Linux Foundation SVP and Chief Marketing Officer Derek Weeks talks about why marketer's should embrace the notion that "helpful is the new viral."

As the new head of marketing at The Linux...

Aug 30, 2021

How does the marketing team at Bigtincan use intent data to influence and close deals?

This week on the Inbound Success podcast, Bigtincan CMO Rusty Bishop breaks down the mechanics behind the company's account-based marketing (ABM) campaigns, including the tech stack they're using, and the nitty gritty details behind...

Aug 23, 2021

How do top e-commerce companies leverage customer referrals to increase sales by 20% or more?

This week on the Inbound Success podcast, ReferralCandy Chief Advocate Raul Galera breaks down the best practices behind top performing customer referral programs.

From when to launch a program, to how to ask for referrals,...

Aug 16, 2021

What's the quickest way to build and execute a content strategy that will deliver big inbound lead gen results in a short amount of time?

This week on the Inbound Success podcast, Trimble Director of Demand Generation Lindsay Kelley breaks down how she and her team grew inbound deals from 22% to 66% of the company's...