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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Dec 13, 2021

Much of the conversation in the marketing world is focused on how to acquire new customers, but Will Laurenson’s focus is on winning the second purchase.

As the founder of Customer Who Click, Will works with e-commerce brands on increasing customer lifetime value through repeat purchases, and he does it through a lens of conversion rate optimization.

While Will’s focus is on e-commerce, the strategies he uses to drive customer loyalty and retention are just as applicable to B2B businesses.

From using customer interviews, surveys and heat mapping tools to gather insights on customer behavior and preferences, to segmenting your customer list, and creating memorable onboarding or unboxing experience, Will shares the techniques he’s used to increase customer second purchases. And he explains the the principles - usability, anxiety, and motivation - that are the foundation of his approach to CRO.

There’s lot’s of good, actionable stuff here for marketers that want to maximize customer lifetime value.

Check out the full episode to hear more.