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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jul 25, 2022

Sandy Donovan - otherwise known as “The Email Lady” - helps ecommerce brands get better customer acquisition and retention results with email. Her work generates an average 68X return on brands’ investments in popular email marketing platform Klaviyo, and she’s been able to increase revenue by 600%+ in under 60...

Jul 18, 2022

For ecommerce brands, nailing a paid ads strategy is critical. And that takes lots of testing and iteration.

Brighter Click CEO Colby Flood specializes in building scalable paid ads strategies for ecommerce clients, and in this episode he breaks down the testing process that he and his team use to refine their approach...

Jul 11, 2022

Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.

In this episode, he breaks down how the Hawke Method approaches...

Jul 4, 2022

Beyond open rates, what metrics should you be using to measure email performance?

AWeber customer evangelist Emily McGuire has dedicated her entire career to email marketing and knows what it takes to craft a good email.

In this episode, she explains how email tracking has changed in the wake of recent IOS updates and...