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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 238: How to get immediate ROI from the content you've already published Ft. Pankil Shah

Mar 21, 2022

What’s the best way to leverage the content you already have to drive more revenue?

Outranking.io founder Pankil Shah specializes in doing just that for his clients, and in this episode, he shares how he does it.

From how to identify existing content that needs to be optimized, to matching the way your content is...

Ep. 237: How Yotpo is using NFTs to foster community Ft. Cris Dinozo

Mar 14, 2022

When Yotpo’s global team of employees began to feel disconnected during the pandemic, the company made the decision to form a community powered by NFTs. Today, Yotpo’s “Fabulous Flamingo” NFTs are sought after tokens that signal a sense of belonging, but also serve as incentives for the team to get more actively...

Ep. 236: What marketers should know about Web3 and community Ft. Vyara Ndejuru

Mar 7, 2022

What is Web3, what does it mean for marketers, and how can it be leveraged to build community?

Late Checkout is a thesis-driven Web3 community and holding company that is focused on the nexus between Web3 and community, and CMO Vyarda Ndejeru explains what that means, and what marketers should know about how Web3 may...