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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 237: How Yotpo is using NFTs to foster community Ft. Cris Dinozo

Ep. 237: How Yotpo is using NFTs to foster community Ft. Cris Dinozo

Mar 14, 2022

When Yotpo’s global team of employees began to feel disconnected during the pandemic, the company made the decision to form a community powered by NFTs. Today, Yotpo’s “Fabulous Flamingo” NFTs are sought after tokens that signal a sense of belonging, but also serve as incentives for the team to get more actively involved in the company and its community.

On this week’s episode of The Inbound Success Podcast, Yotpo Senior Director of Brand Marketing Cris Dinozo explains why Yotpo decided to incorporate NFTs into its community strategy, how they’re using them to bring the team closer together, and what the future roadmap holds as far as leveraging the NFTs for Yotpo’s marketing efforts.