Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 153: Developing a product launch marketing strategy Ft. Naike Romain

Jul 27, 2020

What goes into planning a world class product launch marketing strategy?

This week on the Inbound Success podcast, Foursquare Senior Product Marketing Manager Naike Romain shares the process she has used at companies like Wistia, Localytics, HubSpot and Foursquare to successfully pull off major new product...

Ep. 152: Improving diversity in marketing Ft. Chere Lucett

Jul 20, 2020

Why is it important to have diversity in the world of marketing?

Virginia Lucette This week on the Inbound Success podcast, HammerTech VP of Marketing Chere Lucett joins host Kathleen Booth for a candid conversation about diversity in marketing.

From why so many marketing conferences lack diverse audiences, to the lack of diverse...

Mastering YouTube Advertising Ft. Cory Henke of Variable Media

Jul 13, 2020

What's the secret to getting big results from YouTube ad campaigns?

This week on the Inbound Success podcast, Variable Media founder and CEO Cory Henke covers everything you need to know about YouTube advertising, from who it's right for, to what types of ads are available, how to create impactful ads, how to choose...

How attribution reporting helped iCIMS improve its Google ads performance ft. Joel Maldonado of Path Interactive (Inbound Success, Ep. 150)

Jul 6, 2020

How would you change your digital marketing spend if you knew with 100% certainty what was driving results?

JOEL This week on The Inbound Success Podcast, Joel Maldonado of Path Interactive talks about the attribution modeling work that won Path Interactive the first ever Google Display Innovation Award.

Joel and the team...