Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 158: How to stand out as a brand by creating content people will love ft. Ann Handley

Aug 31, 2020

In a world crowded with content, how can brands stand out and develop content that people will fall in love with?

This week on The Inbound Success Podcast, Wall Street Journal best selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content.

Ann debunks the myth...

Ep. 157: How to be the "go-to" company in your competitive market Ft. Theresa Lina

Aug 24, 2020

How can any company - large or small - own their competitive market, charge more, and at the same time, build a customer base that absolutely loves it?

This week on the Inbound Success podcast, Theresa Lina, author of the book "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love...

Ep. 156: Geotargeting website content Ft. Kyle Pucko of GeoFli

Aug 17, 2020

ow did GeoFli help Onyx Maps almost double its website conversion rates?

This week on the Inbound Success podcast, GeoFli founder Kyle Pucko talks about the benefits of website personalization and shares examples of companies that have used geotargeted website content to significantly increase website conversion...

Ep. 155: How Lessonly grew marketing ROI by 10X by cutting MQLs in half Ft. Kyle Lacy

Aug 10, 2020

Most marketers consider a decrease in MQLs to be a bad thing, but for Lessonly CMO Kyle Lacy, cutting MQLs in half led to a 10X increase in marketing ROI.

This week on the Inbound Success podcast, Lessonly CMO Kyle Lacy explains how his team achieved a 10X increase in marketing ROI by redesigning the company's website,...

Ep. 154: Using data science to make better marketing decisions Ft. Don Seaberry

Aug 3, 2020

Lots of marketers talk about "big data" and its promise for improving the way marketing decisions are made, but few have truly explored the full potential that data holds.

This week on the Inbound Success podcast, MDT Director of Digital Marketing Don Seaberry talks about how he is using R programming language, SQL, and...