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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Sep 12, 2022

“Let’s make a viral video.”

Every marketer has heard those words at one point or another in their career.

But making viral videos isn’t easy - otherwise everyone would do it.

In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact ingredients necessary to make something go viral.

But she also explains why making something go viral isn’t always the best strategy, and shares when you should - and should not - shoot for virality.

Get the details on all of this, and more, in this week’s episode.