Preview Mode Links will not work in preview mode

Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Sep 5, 2022

Stacy Willis is one of the smartest marketers out there. I should know. I’ve worked with her for several years, across four companies. One of the things she’s really good at is content - both strategy and execution. And the content strategies she executes lead to real, measurable revenue.

Stacy has found that while many marketers understand content strategy in theory, what trips most of them up is the execution. In this episode, she dives deeply into the lessons she’s learned about executing content strategies. She covers everything from how to work with subject matter experts to get the background you need to produce great content, to how content is best organized on your website and how you can measure the impact your content is having on pipeline and revenue.

Get the details on all of this, and more, in this week’s episode.