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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jun 27, 2022

What does it take to build a high performing marketing team?

Tim Parkin has built his career around answering that question. His approach centers around the thesis that people times process equals performance. What does that mean? Tim digs into it in this episode.

It starts with documenting what you’re doing as a team. From there, the next step is to evaluate the team and identify who needs training, coaching or support - and what kind of organizational change is required to support the processes that have been documented.

In this conversation, Tim gets into the details of his process, including what a well-documented process looks like, how to train your team to create processes, the tech stack he uses to support process creation, what a good meeting cadence and format looks like, and resources you can turn to to learn more about building high performing marketing teams.

Get the details on all of this, and more, in this week’s episode.