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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

  1. All Episodes
  2. Ep. 250: How to build a strong brand foundation ft. Bobby Gillespie

Ep. 250: How to build a strong brand foundation ft. Bobby Gillespie

Jun 20, 2022

Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that.

In this episode, Bobby describes the process he takes clients through, including:

  • Defining the company’s purpose and core values

  • Identify your ideal customer profile

  • Establishing a brand personality

Get the details on all of this, and more, in this week’s episode.