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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Feb 21, 2022

What’s one of the most overlooked, yet high impact, marketing strategies?

Dave Gerhardt says it’s building the brand of the company’s founder.

It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.

Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand.

In this episode, Dave outlines the three levels of building a founder brand, including:

  • Become a storyteller

  • Become a publisher and get on social media

  • Become a master of the feedback loop

Check out the full episode to hear what Dave had to say.