Feb 14, 2022
How can marketing and sales leaders work together to get world class revenue results?
During his time with the company, ActiveCampaign SVP of Sales and Customer Success Adam Johnson has helped scale revenue from $20M ARR to $160M. One key to his success has been building a positive working relationship with marketing.
In this episode, he shares lessons learned and insights on what it takes for marketing and sales to get aligned, from establishing a common language and understanding of the customer lifecycle, to getting on the same page about which channels to focus on, what really constitutes a good conversion rate, and how all of that is going to translate into revenue.