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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Sep 6, 2021

Sometimes the best way to market a product to people is not to market the product at all.

This week on The Inbound Success Podcast, Linux Foundation SVP and Chief Marketing Officer Derek Weeks talks about why marketer's should embrace the notion that "helpful is the new viral."

As the new head of marketing at The Linux Foundation, Derek is doing just that by focusing on building a marketing strategy designed to help the organization's audience accomplish its goals. And in doing so, he's creating a future-proof approach to driving top of funnel demand.

Check out the full episode to hear Derek's thinking and learn how he's implementing it at The Linux Foundation.