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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Jun 14, 2021

When COVID hit, many businesses were forced to pivot. How did Equinox Group quickly revamp its entire content production process to support the move to virtual classes?

This week on The Inbound Success Podcast, Airtable CMO Archana Agrawal explains how Equinox Group used Airtable to build an entirely new content collaboration system as part of its shift from in person to virtual fitness during COVID.

By improving how the Equinox team organized, accessed and shared information about content and the content production process, and by layering in automation, the team was able to increase the speed of content production by up to 400%. The new process didn't just improve the team's efficiency—it also had a dramatic impact on how customers used the Equinox app.

Equinox's experience holds important lessons for any team looking to improve how it collaborates on content production.   

Check out the full episode, or read the transcript below, to hear more about the Equinox story, along with Archana's insights on how a tool like Airtable can streamline workflows and improve collaboration.

Resources from this episode:


Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And today my guest is Archana Agrawal, who is the CMO of Airtable. Welcome to the podcast Archana.

Archana (00:22): Thank you so much for having me here today. Kathleen,

Kathleen (00:26): I'm excited to talk to you. You have such an interesting background, especially as a marketing leader and the stuff we're going to talk about, the topic today is also really interesting. So before we jump into that, can you take a moment and maybe share with my listeners a little bit about yourself and how you came to be in the role of COO of Airtable and then also what Airtable is?

Archana (00:48): Yes. Love to, so let's see. Now I've been here at Airtable for a little over a year. And before this, I was at a company called Atlassian, also a builder of collaboration software. I think a pattern you'll find here is I just somehow seem to follow a product I absolutely love and that I have used or have seen used out there in the wild and that just make it so obvious that they have such a transformational impact, you know, on the way people work. And that took me to it last year. Gosh now maybe eight years ago and brought me to Airtable. Quick, quick introduction on Airtable itself. Really the way I think about Airtable is just really this platform that allows people to build the kind of tools and solutions that they want. We provide almost like the Lego blocks, you know, the building blocks that you can pull from as a non-technical user and create solutions that match exactly the need you have. And I'm sure we'll talk more about that.

Kathleen (01:51): Yeah. And I can say I've, so it's funny, I've been a user of Atlassian products, JIRA and Trello specifically, and, but I've also been a user of Airtable products. Yeah. And, and all in marketing capacities. And so that's one reason I'm very excited to talk with you. And I also, one of the things I found fascinating about you particularly is that you, your undergraduate degree was in computer science and I have met one other marketer who did her undergraduate in computer science and she is actually the best marketer. I know. So I have this theory that like having a computer science background really is like a hidden superpower for marketers, especially in today's world when marketing has actually become quite technical. And if you understand how to make tools and software work for you, like it's, it's very powerful. So, so I'm really interesting, interested to dig into that a little further today.

Archana (02:46): Yeah, absolutely. I'll I'll actually at least tell you two things about that. The first being you're, you're completely right in marketing just as a, as a craft has changed, right. When you think about it, it now feels like it's equal part creative messaging, you know, telling the story of your brand, but also creating data-driven customer touch points to be able to really take them along that journey. And so I do think some of that background where, you know, you can come back with, from hypothesis around the initiatives you have, or even taken a data driven approach to everything ranging from messaging to campaign certainly helps. It also helps quite frankly, having the technical background to understand sort of the diversity of talent that is needed today to actually make marketing work, right. Because it's, it's, you then know that, ah, this is all creativity that also really needs to be pulled into all of these channels.

Archana (03:38): And this is engagement levers that we need to use to pull into the channel. So certainly helps to realize that, gosh, this is really a medley of many, many different skills. And then the other thing I was going to say is being a developer and now working at Airtable almost feels like I've come full circle because the idea behind like, you know, originally went and started my, my degree in computer science and wanting to go that route was effectively because the power that software developers had, the creativity and the innovation that's possible is just inspiring. Right. and now at Airtable, I mean, we get a chance to maybe unlock that power for even the non-technical user for allowing them to create solutions that they want. And so it's almost like the bringing together all the way back, the origins for making my career choices. But, but really in a very different context.

Kathleen (04:38): Yeah, it's fascinating to me because, you know, I was just talking to somebody about the fact that there's a lot of data out there that points to in many cases, marketers have bigger, it budgets than the it departments within the company. You know, our tech stacks are really large these days. And, and so much of what we do in marketing can be made more easy via technology. But you know, and, and for many years you really did have to have a degree of, of developer knowledge in order to really make a lot of these tools sing and work properly and, and work together. But now we're, we're living in this funny time where it's now coming a little bit full circle because there are so many great low and no code tools. I think Airtable would be kind of in that category, certainly that, that it is beginning to make it more accessible to the rest of us who did not learn how to code in school.

Kathleen (05:29): So that's a great thing. Airtable. I, so my experience with Airtable was when I first, when I worked at an agency and we needed a way to basically organize information across multiple teams and, you know, a simple Google sheet or Excel spreadsheet was not going to do it for us. And also it lacked, I think some of the visual elements that we needed in order to really make our information. And so we, we used Airtable and I was blown away by how much more organized we were able to become as a result of it. And without a lot of time invested upfront in getting there, which that was the really impactful thing for me. And now today I experienced Airtable also as a user because I'm a member of an organization called revenue collective and they have their entire membership database built on Airtable. And it's so wonderful because we're able, as members we're able to go in and, you know, so quickly and easily find information, I can sort by my local chapter by title, by location and everything's right there. So just a big shout out to Airtable for making that so easy to deliver that kind of information.

Archana (06:43): It is so wonderful to hear stories like that. And, and I mean, honestly just, Kathleen, I mean stories that like, that just brought me into Airtable as well, right? Because that's, when you realize that you can bring people together, you can bring things, make things much quicker, the flexibility of the solution. You talked about it in marketing, but then you also talked about it in membership management. And when I, when I really try to simplify it at the end of the day, a lot of the power of Airtable comes from the fact that it's actually built on a relational database. And it has made that relational database available to folks that don't really otherwise have easy access to be able to program the way they want to program the data models and in a database. And then to add to that, it's like effectively made it so easy for folks like you and me to go in and put in business logic, which means that if someone's new to the if there's a new member that comes in a particular location, notify someone about it, you know, or kick off an onboarding process, it's just simple.

Archana (07:44): That's what we would want to do. But without the actual tools available to stitch that journey together, sometimes it tends to be very fragmented and it doesn't really give you that seamless experience that you want to provide your, your membership base as an example,

Kathleen (07:59): You know, you made me think of an interesting question that I want to ask you before we get into the, the specific story we're going to talk about today, which is that that is so powerful. And, and you've pointed to like how there are so many different use cases for what is in effect at its heart or relational database. But as a marketer, the first thing that made me think is that's so great for the user, but what a challenge as head of marketing, because when you have a product that can be used in so many ways, almost infinite ways. Like I related to the, what I like to call the cheesecake factory dilemma, which is when you go to lunch at the cheesecake factory and they present you with a menu that is 40 pages long, and you're like, this is terrible because I will never be able to decide, you know, and, and I don't think there's anybody out there who knows what all the options are. And so as a head of marketing, how do you tackle marketing a product that has almost limitless use cases?

Archana (08:58): That's a great question. And I want to, I won't pretend to know all the answers just yet, but I will tell you it's exactly the way you and I began this conversation, which is sharing our stories about what actually drew us to the product and, and actually candidly being most more than just open to our customers. Because at this point in time, we learn so much from them, right. Which is, there's so many use cases of the product, actually being able to understand and see how it's being used out there just really enriches it even more. So for the, for the next set of people that are going to use the product. And so to answer that question, it's really focusing on customers and sharing their stories, giving them the avenues to share their stories as well. Because it is truly a product that you feel it when you see it in action and and experience it in that way and being able to then you know, have not only customers talk about it and showcase their stories, but also learning from them and productionizing for the next set of customers that will come really sitting at our front seats.

Archana (10:08): What, what do we see making people successful? How do we see people engaging quickly with the, but one of the things you said it happened so fast, it was easy to get started with, and the way we've been able to productionize that is just by learning how other customers are actually able to engage with and use the products. What really makes it quick for them.

Kathleen (10:28): Yeah. And I imagine there's probably people doing things with it that even the team at Airtable never imagined.

Archana (10:34): Absolutely. Absolutely. And that's why I say we learn everyday from how we feel the product being used.

Kathleen (10:41): That's so fascinating to me because I feel like most marketers are, our job is to teach people how to use the product. And it's, in some ways, it's, I imagine the reverse for you. So, but on the bright side, the best marketing is always about making the customer the hero of the story. So this is a perfect marriage of things within this. So let's talk about one of your customers, because I think this is a fascinating story to me, and this is the perfect example of how this works, right? Like you have a customer who was facing a real challenge and it has to do with the pandemic and how you pivot your business model. And I think this is a great example of exactly what we've touched on, which is that, you know, necessity is the mother of invention and they found a way to make Airtable work for them. But that is, it was, was very kind of customized to their situation, but really unleashed a lot of capabilities. So the company is the Equinox group, correct? Yes. And just do a little table setting for folks who are listening about how did this all begin because they were already a customer of yours, correct. When COVID hit,

Archana (11:45): Correct. They were, they were definitely a customer and using the product. Right. But when COVID hit there's so much change and so many different businesses you know, I was reading a study the other day where McKinsey searches the number of digital customer interactions that businesses had most from somewhere in the mid thirties to almost 60% in the matter of the first six months that we had that. Right. So I think the idea was currently think about it, Equinox, really their business was built around their customers going into the gym and being able to actually experience their programming and the gyms. And now when COVID hit and they had to actually overhaul how they engage with their customers, they ended up having to really deliver a lot of their programming via content. And that's a very, very large pivot. When you think about it company that having to change how it really delivers the product, the end product to the customer.

Archana (12:46): And so Equinox media media, which is a subsidiary of Equinox group was really a large part of making that happen. And they did that, what they call their Equinox plus platform, which includes both their mobile app, which is how they were able to deliver some of that content to, and the soul cycle at home bike. And, and really at the time of COVID, even though they were customers, it gives them that moment to actually take a step back and really get everyone onboarded and to re, to look for the new, new workflows that they had and be able to deliver in this new model that they had to

Kathleen (13:25): It's. It's amazing. So how were they using Airtable before COVID

Archana (13:30): Their marketing teams were using Airtable, but it was more in this format where it was just a part of the process, right. And now suddenly content became the most important part of the process. Like how do you start from collaborating with folks, external vendors and others who can actually provide help with the programming to all the way, how do you actually deliver the content into the app? And if you think about the number of teams that get touched along the way, then you realize, well, you've got to keep all of these people in lock step, and it's a new process and it's a remote customer base and presumably a remote team as well at this point in time. So in terms of the visibility of the information, that's required, both from a planning and an execution perspective, a lot of that comes right before, right.

Archana (14:24): And then it's, once you actually deliver the content, it's also about bringing sort of that video back into the system, to the marketing teams. Then as an example, can come in and they can create the assets that they need, and they can create everything that they need to actually promote and the schedules for it. And so when you think about how it was used before versus later, you can think about a completely different workflow that then got engaged in order to do that. They also by the websites ensuring that they had their publication system on Airtable also improved to be able to work with their own APIs. And so that helped reduce the time to publish, which is, which is very important. That's amazing situation, right?

Kathleen (15:13): Yeah. So as I'm listening to you talk, I'm kind of like categorizing all the different things they did with it. So it sounds like prior to COVID, it was like a internal team collaboration tool, and then COVID hit and it went from them selling experiences in the real world to selling basically digital media content products. And, and then it sounds like they, it's almost like they used Airtable to combine what otherwise would have been four or five different platforms. So what I'm hearing is collaboration and workflow management digital asset or marketing asset management. And then, and then this whole element of the publishing and the APIs, I don't even know how to classify that because that's, that's very interesting, and I think bespoke.

Archana (16:05): And in this case, you know, you can actually almost think about, and the way I think about it, I, I, I'm not even sure if that's the way Equinox would frame it, but really that there's ultimately at the end of the day, a single ID of that piece of content that's actually used in all different locations and where it turns around to be in that way is effectively or single source of truth of what's happening around multiple different teams. Right. And so every little detail that you need to find out about the asset, its shareability, when can it be sort of published, what's the next step there, all of that. And all of the maintenance that actually happens with the asset later on in the process as well, comes an idea we'll see, right? It's not only sort of workflow and collaboration, but then actually even improving it to be able to take advantage of it, publishing it. API is, it becomes the way you distribute things, the way you market things. It becomes a core part of all of that.

Kathleen (17:04): My mind is kind of blowing right now because this, you just said something and it was, it was four words that were super important, which was a single source of truth. As you know, I run a marketing team and, and my company is nowhere near as large as the Equinox group. Hopefully someday we will be. But I, the, one of the big challenges we have is sales enablement materials, right? Like the, who has the most up-to-date and authoritative version of the sales deck or the case study, or, you know, the, the one sheet or the sell the sell sheet that is a constant an ongoing battle and having a, to define the single source of truth, but also keep it updated because I think you talked about that. Like, it's not a static thing. This content is always being updated and refreshed and being able to like point all, we have a way to always point people in a direction that they know they're going to find the latest and greatest is really empowering youth cross-team collaboration.

Archana (18:10): Yes. And, and if you would add one more sort of layer to that, then we recently did a survey, but it wouldn't be new information to most marketers, which is like 80% of the marketing teams that we reached out to said that they actually had felt a sharp increase in their workloads. This is not, not surprising, right.

Kathleen (18:34): I, 100% in the beginning of the pandemic, I heard people talking about things like, like learning new languages and taking up hobbies. And I don't want to sound insensitive. I mean, there are definitely people who lost their jobs, who, you know, made lemonaid out of lemons and did that. But like, if you were working everyone I know who was working just started working more and more and more in the beginning.

Archana (18:55): Yeah. And that is the way customers were engaging with the business. It's just changing. And if marketing's job is to drive growth, then marketing is going to have to change that customer. Right. So it seems like, yeah, it makes sense. Now the good news, in some ways, when I think about it as marketers, we're kind of ready for, for, for change, right? Because we've seen this all the time. Anytime there's a new platform, anytime there's a new media, there's new competition, there's a new product, there's a new region introduced and the teams rally together and sort of change and, and, and a large way. Right. So I think when we were talking about, yes, all of this is very important to have a single source of truth, but then the volume of work and the quantity of work, people were doing the amount of change that they're going through is also rapidly increasing. And, and when you combine those two, it becomes so critical that if you really want to be productive, and if you really want to have more real time and image, it moves in the market, operational excellence is absolutely got to be second nature to a marketing team. Agility is absolutely got to be second nature to marketing team.

Kathleen (20:07): Yeah, that's very true. And I think there's another aspect to this that is really interesting, which is it's not just that Equinox or, or really any company at the beginning of the pandemic had to completely change the way they did their work. But all of that was happening at a time when, in many cases in person teams were forced to move and go remote. And so being able to collaborate and be on the same page, but also move fast when you're not physically together is hard. I mean, it's hard even for teams that have done it for years, there are many that still struggle with that. And so can you talk a little bit about how using Airtable helped Equinox with that? Yeah.

Archana (20:48): I think that's the aspect around things around both real time visibility, you know, and, and I'll, I'll tell you in the context of Equinox, but even like, I'll, I'll live and actually talk to you about Airtable. I don't have really status meetings with my team anymore because I can go into now table base and I can understand the status of where things reside right now, but whether we were in the office, that would be true, or whether we are remote. That is also true. Right. So now going back to the Equinox story, yes, they're not only talking about remote teams, but also remote customer base at this point in time. And to be able to then move your sort of workflows in real time to take advantage, to sort of take advantage of what you have at this point in time, take advantage of the content, the best way you can, the folks that you have at, at that point, the realtime nature and the nature of what I actually think about as easy business logic, that's huge, right?

Archana (21:54): Because Oh, a piece of content is ready for approval, have an automation get going to the person, give them the notification, let them know that we're waiting on them. It gets done, goes to the next stage of the cycle, right? Just that simple idea of otherwise what used to be a lot of manual intervention? Oh, I need to take this from here to, there tends to be I'll go back also to the other survey that we did, it came through there, that marketing leaders said that they spent on average 13 hours a week with operationally manual tasks. Right. And I can imagine that you just talked about the rich MarTech landscape that we have right now, the proliferation of tools, how cross-functional marketing is you're not dealing only with marketing tools, honestly, you're dealing with many different other functions in your company. And so again, going back to sort of that team of operational excellence, to be able to do that in a remote environment requires, you know, knowing that you can go in someplace in real time, that you can depend on things like being notified when things are time sensitive or, or the ball's in your court.

Archana (23:10): And being able to build a solution that works for the way our team works very hard in this remote environment to get an entire team to change its working style, to match the way another tool might want to work. But if you can program that yourself and you can get the, the, the, the sort of solution to work the way our team works, there's huge. Just huge leverage in that.

Kathleen (23:34): So I have two follow on questions to what you just said. Cause there were some interesting things in there. Number, number one is less of a question actually in more of a comment, which is when you talked about meetings, I perked up because that is always been my biggest challenge as a marketing leader is I call it death by meetings. Like I'm in meetings all the time. And then, and you come up with these lists of things to do when you're in the meeting, but then you realize you have no time to do them because you're going to more meetings. It's terrible. So if there's, if this product can reduce the number of meetings that alone as a value proposition is amazing. But no, the thing I was going to ask you is you talked about automation and and I don't, I don't know if I realize, so does, does Airtable have automation built into it also? Absolutely. Yes. I did not know that

Archana (24:23): More about that. You cannot, you can, as things change into your system, new information comes in. You have a whole, you have an entire system there where you can go and program. As I said, just trying to abstract the way as a programmer. If you were trying to build a solution, you would need to be able to build business logic. And that's what we've tried to put in the hands of marketers or only sort of frontline workers, right? So if you need someone to actually be alerted or you need to post something to Facebook, or you need to schedule a notification to go out, right, it's all of those things that you need to know that they're going to get done. I don't need to go in and actually make sure it happens. That itself is sort of like an incredible, I think I'll, I'll tell you my own introduction to Airtable was when I was actually supposed to be a speaker at a conference and the speaker intake form came through Airtable.

Archana (25:19): And the minute I filled my information, I got a DocuSign with the speaker liability forms. Right. And similarly, when I, when I sort of put in information about dietary preferences, et cetera, I saw the, my as an, as an outside person, not knowing anything about the tool, my own experience was so much more enhanced because I just saw how things were orchestrated. Like, how do you actually manage the speaker experience was all orchestrated. And I thought, Oh my God, I run event teams as a marketer. I should be doing that. And I mentioned, I, I look at, I follow the products I love. And that was my aha moment as, as sort of a marketer, which is, this is how, how we need to do it. Not actually have, you know, I don't know previously like the spreadsheet and all, we've got more registrations and these are the actions now that we will take with those registrations and get it all done, that it orchestrate to the system, you know, what you need to do, you know, what, how you want to build a great experience, go ahead and do it and let it all happen.

Kathleen (26:24): That's amazing. I had no idea that that was built into the product. So now I have a little action item for myself to go to the website and dig deeper because now I'm really interested in all the different ways I can use it. I want to go back to Equinox though. And, you know, the, the, the premise of this podcast is always about results and leaving people with actionable things they can do to get better results. And so we've talked about the, about how Equinox used Airtable, and we've covered the actionable side, but we haven't talked about the results and they had some pretty interesting results from this. So can you maybe speak to, I know time to publish improved and there were some other metrics like actual outcomes in terms of adoption of customers using things. So tell me a little bit more about what came out of that.

Archana (27:12): Absolutely. It should be ongoing, you know, putting the production tracking system, as we talked about an Airtable they went and they built it out to support their publishing APIs, right. They could publish much faster than this, improve their time to publish by 400%.

Kathleen (27:25): Wow. That's huge.

Archana (27:29): But I think as a, as a customer centric business, as they are, what was really cool, which is that when they really looked at the, since they launched the Equinox plus platform in March, and they looked at it through the end of 2020, and then the members that used the app working out nearly 20% more per month, compared to what they had done in 2019, that's a pretty phenomenal customer outcome. If you ask me and I, it sort of resonated more with me, just, you know, given that time when I know how important sort of like exercising, both physical and mental wellness had recommend all of our lives, the fact that they were able to move that outcome for their customers and get their customers moving and exercising was huge.

Kathleen (28:16): Yeah, that's amazing. Both of those stats are amazing and it really speaks to great outcomes. All right. We're going to shift gears for a minute. And I have two questions I always love asking my guests. And I'm really curious to hear what you have to say on these things. The first being, you know, we talk all about inbound marketing on this podcast. Is there a particular company or an individual that you could point to right now that you think is really setting the standard for what it means to be a great inbound marketer today?

Archana (28:47): I think it's a, it's, it's a pretty large large range in group, right. I personally am always gravitating just even by nature. And I think a lot of inbound marketing does too, with the idea of simply allowing or scaling it in a way where your customers are able to participate in the process. Right? So we talked a little bit about customer stories, but places where you have strong communities, where people can get together and authentically speak to each other about their experiences or places where you can actually engage with enjoying conversations about your product. I've, I've often, like when, when folks ask me, you know, what, what is sort of the, the biggest marketing myth I'm like, that we love to believe that we can control the message, but really our job is to join the conversations and the conversations and the experiences with our brands will help really the outcome of that.

Archana (29:48): And so when you think about really, and they're just so many dimensions, when we think about all of these customer centric brands that try to do that and be there at the right time, at the right place, but with the, with the messaging, I hope I hope one of these days, but someone is going to answer with Airtable as their answer to you, but that's certainly what we're hoping helping to do, which is actually be able to meet prospects and customers in their journey. You know, give them the right information at the right time to scan the, you mentioned a note I took in my head, as we were talking is Kathleen said that she she uses Airtable, but she didn't know about automations. And so that's something, you know,, that I need to go and, and, and think through how that happened as well. And so that is yeah, th that's sort of my, my, my thing is about, you know, thinking about in the company. So think about that experience in the product led growth world, it's called a funnel, but think about that as your product, think about that engine as your product, as well as a product and manage it just like you would any, any product you manage, which is go in and fix the bugs and go in, enhance the features in it to be able to have measurable outcomes for the customer.

Kathleen (31:08): And you met, you talked about community, which it's funny that you said that because as the whole time we've been talking, that's kind of been in my head that, you know, for a company that has, you know, is really trying to elevate user stories. And where so much of the product innovation is coming out of the customer community community obviously is, is a key part of, of that strategy. Is there any company out there that you think is doing community really well, that, that you look to as a great example?

Archana (31:36): Yeah, I've I mean I've always looked up as an example to Salesforce as a brand that does community management very well. I'd like to think you know, the role that Atlassian plays in helping engage the communities is a very strong one as well. But, but I wouldn't want to be limited to those two brands because I do feel, I do realize that there's so many more marketers like us are coming for to, to, to understand what's the best way to give customers a platform, to understand it with the brand, but also with each other. And, and that's becoming a very strong sort of part of every market still, I believe, as we move ahead.

Kathleen (32:18): Yeah. I think that's one of the good things that's come out of this pandemic is it's been a forcing function to speed up this movement towards community building. You know, I, I've always been an avid fan of like joining, joining different online groups, but the number of like really high quality, for example, you know, private Slack channels that have cropped up in the last year has been just amazing to me and the conversations that are happening in those walled gardens have been, have really added a lot of value to my life as a marketer. So I think that's going to be a great thing in the years to come that I hope, hope we keep up with,

Archana (32:52): Yeah, th there's such rich conversations, right? Because we're all, we're all humans, we're all inspired by people who take actions and, and, and sort of enrich themselves. And we want to learn from them. And at the same time when we find that things have helped us, we like to share those stories, whether those are shared at events or in community forums or socially, or even in a conversation like this, I think it's a core part of how we all operate.

Kathleen (33:20): Definitely. All right. Second question is the, one of the pain points I hear from a lot of marketers that I speak to, is that trying to keep up with all the changing things in the world of digital marketing is a little bit like drinking from a fire hose, whether it's changing technology or, you know, privacy regulations, or what have you how do you personally keep up with at all and, and, and continue to educate yourself? Do you have certain sources of information that you really rely on?

Archana (33:48): Actually podcasts like this, which have become much more easier fortunately to access in our current current world where I feel like it brings forum for folks to learn from each other. So it's an easy way to say it. I wouldn't say I have any specific go-to ones there, but I certainly for a lot of companies in sort of the same area and that I follow them, product led growth companies or other enterprise B2B companies, where the leaders are speaking at it. I really like to go and listen to what's working for them. What inspires them? What are they looking forward to as changes that are coming? So that's certainly a, a big part of that.

Kathleen (34:32): That's great. Well, I've really enjoyed speaking with you. Archana if somebody is listening and they want to learn more about Airtable, or they want to reach out and connect with you online, what's the best way for them to do that?

Archana (34:44): So I'm at Airtable, of course, the website. But we also, you'll also find us on all social channels and I'd love to engage with anyone who would want to connect. Also find me on LinkedIn at the best, and that's the best way to reach out.

Kathleen (34:57): Great. Well, I will include those links in the show notes. So head there if you're listening and you want to learn more about Airtable or connect with Archana, and in the meantime, if you're listening and you enjoyed this episode, or you learned something new, I would love it if you would head to Apple podcasts or the platform of your choice and leave the podcast a review. That's how other people find us. And finally, if you know someone else who's doing amazing inbound marketing work, tweet me at @workmommywork and let me know about it. Cause they could be my next guest. That is it for this week. Thank you, Archana. This was a lot of fun.

Archana (35:29): Thank you so much Kathleen. Same here.