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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Dec 28, 2020

How would your marketing results change if you could achieve 90% open rates and 60% reply rates to your emails?

This week on The Inbound Success Podcast, 7 Figure Millennials podcast host Brandon Fong talks about the email marketing strategies he used to help SuperHuman Academy hit its ambitious growth goals, and how...

Dec 21, 2020

How do the podcasting pros get the most mileage out of their podcast guest appearances?

This week on The Inbound Success Podcast, Command Your Brand CEO Jeremy Slate shares his strategies for podcast public relations.

Jeremy is a podcasting pro who hosts the Create Your Own Life podcast and is an active podcast...

Dec 14, 2020

Accurately reporting on marketing attribution has historically been one of the biggest challenges facing marketers. Here's how one expert solved it.

This week on The Inbound Success Podcast, Dreamdata founder Steffen Hedebrandt spent years working as a marketer trying to accurately measure the ROI of his marketing...

Dec 7, 2020

How is ABM software provider Demandbase beating its own growth projections despite uncertainty relating to COVID?

This week on The Inbound Success Podcast, Demandbase CMO Peter Isaacson shares the story of the company's growth, from the creation of the account-based marketing category, to how they're pivoting during...

Nov 30, 2020

CMOs have the shortest tenure of any C-suite leadership role. Christina Del Villar says that's because they don't take the time to build a marketing map of influence.

This week on The Inbound Success Podcast, Christina Del Villar talks about why it's so important for marketing leaders to be effective internal...