Sep 26, 2022
In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases...
Sep 19, 2022
Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories.
On this week’s episode, Talroo VP...
Sep 12, 2022
“Let’s make a viral video.”
Every marketer has heard those words at one point or another in their career.
But making viral videos isn’t easy - otherwise everyone would do it.
In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact...
Sep 5, 2022
Stacy Willis is one of the smartest marketers out there. I should know. I’ve worked with her for several years, across four companies. One of the things she’s really good at is content - both strategy and execution. And the content strategies she executes lead to real, measurable revenue.
Stacy has found that while...