Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Ep. 149: Why Authenticity is the Key to the Success of the Hacker Valley Studio Podcast Ft. Chris Cochran

Jun 29, 2020

How did two cybersecurity experts build a top 50 podcast?

This week on The Inbound Success Podcast, Hacker Valley Studio podcast co-host Chris Cochran shares how he and his co-host Ron Eddings have used authenticity to build a loyal fanbase and grow Hacker Valley Studio into what is now a top 50 podcast

From his early...

Ep. 148: Using competitive intelligence to get better marketing results Ft. John Booth of Cipher Systems

Jun 22, 2020

Billion dollar companies rely on competitive intelligence to stay ahead in their markets. What lessons can the rest of us take from how they use CI to make better decisions?

This week on The Inbound Success Podcast, Cipher Systems VP of Marketing John Booth talks about what competitive intelligence is, and how companies...

Ep. 147: Marketing and Selling on Amazon Ft. Carolyn Lowe of ROI Swift

Jun 15, 2020

With 54% of product searches taking place on Amazon, it is now the world's largest ecommerce platform. What types of brands is Amazon right for, and what do you need to know to succeed on the platform?

This week on The Inbound Success Podcast, ROI Swift founder Carolyn Lowe shares her advice for brands considering...

Ep. 146: Telling exceptional truths Ft. Katie Martell

Jun 8, 2020

How can brands stand out and drive incredible customer loyalty?

This week on The Inbound Success Podcast, Katie Martell talks about what it means to find your "exceptional truth" as a brand, and why that should be the guide for everything you do as a marketer.

As Katie says, "the only thing in the middle of the road,...

Ep. 145: Using neurolinguistics and MRI data to get better marketing results Ft. Dan Hack

Jun 1, 2020

How can marketers use MRI data and neurolinguistics to develop strategies and campaigns that get better marketing results?

This week on The Inbound Success Podcast, Hackstone founder and CEO Dan Hack talks about the process his team uses to incorporate lessons learned from FMRI scans in crafting impactful stories...