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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 245: The role of branded entertainment in the marketing mix ft. Zack Slingsby

Ep. 245: The role of branded entertainment in the marketing mix ft. Zack Slingsby

May 16, 2022

Branded content is any marketing content that does not have a direct sales-related objective associated with it. Because it’s not designed to have a straight line relationship with sales goals, many marketers struggle to justify investing in it.

But branded content has an important place in the marketing mix, and this week, Human Factor Media founder Zack Slingsby explains why.

Human Factor Media specializes in a “branded entertainment” - a subset of branded content focused on video. In this interview, he covers:

  • When it does - and does not - make sense to invest in branded entertainment

  • How branded entertainment can help differentiate you from the competition

  • What good branded entertainment looks like

  • Why you should think about creating serialized content

  • How to measure the success of branded entertainment

  • The channels that you can use to distribute your content

  • The brands that are doing branded entertainment really well right now

Check out the full episode to get Zack’s insights on all of this, and more.