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Inbound Success Podcast


What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

May 2, 2022

With so many new podcasts popping up, how can you create a business podcast that truly stands out from the crowd while also driving revenue?

Lower Street Media founder Harry Morton set out to solve for exactly this challenge and on this week’s episode, is sharing his lessons learned.

TL;DR - he says it’s not enough to simply do an interview-style show. To get results, you need to lead with narrative.

What does that mean, and how can you use podcasting to drive results for your account-based marketing (ABM) strategy?

Check out the full episode for details.