Preview Mode Links will not work in preview mode

Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

  1. All Episodes
  2. Ep. 219: Winning the modern marketing game with classic storytelling ft. David Fink

Ep. 219: Winning the modern marketing game with classic storytelling ft. David Fink

Nov 1, 2021

What’s the secret behind the success of brands like Dollar Shave Club and Casper Mattress?

Postie co-founder and CEO David Fink says its about combining a mission driven brand message with deep authenticity.

In this week’s episode of The Inbound Success Podcast, David explains why it’s so important to develop a strong brand story focused on the organization’s mission. Think Simon Sinek’s “Start With Why”. But he emphasizes that this needs to come from a place of authenticity, and digs into exactly what he means by “authentic”.

This conversation includes plenty of real world examples of brands that are doing it right.