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Inbound Success Podcast

What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

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  2. Ep. 216: How Rachel Johnson juggles marketing for 6 brands at Threefold

Ep. 216: How Rachel Johnson juggles marketing for 6 brands at Threefold

Oct 11, 2021

This week on The Inbound Success Podcast, Threefold Chief Marketing Officer Rachel Johnson talks about running marketing for 6 brands at once - with a team of herself and just one other marketer - all while raising three children under the age of 5.

If there ever was a real life super woman, Rachel just might be her!

As CMO of private equity firm Threefold, Rachel runs an in-house agency responsible for marketing all of Threefold’s portfolio companies. Some are franchise businesses, and some are independent, and there are interesting lessons to be learned from all of them.

She does all of this while also the mom of three kids under the age of 5, two of whom have special needs.

How she does it, I’ll never know!

Check out the full episode to hear Rachel’s story, and learn how she’s getting big results for Threefold’s portfolio companies.

Resources from this episode: