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Inbound Success Podcast


What do the most successful inbound marketers do to get great results?

You’ve heard the stories about companies using inbound marketing to dramatically increase sales, grow their business, and transform their customer relationships, but not everyone who practices inbound marketing knocks it out of the park.

If you want to know what goes into building a world class inbound marketing campaign that gets real, measurable results, check out the Inbound Success podcast. Every week, host Kathleen Booth interviews marketing folks who are rolling up their sleeves, doing the work, and getting the kinds of results we all hope to achieve.

The goal is to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing efforts. This isn’t just about big picture strategy – it’s about getting actionable tips and insights that you can use immediately in your own marketing.

Apr 4, 2022

This week I’m changing things up and don’t have a guest. Instead, I thought I would talk about something I’ve been working on and am particularly excited about — newsletter advertising.

Beginning in 2018, when I was at IMPACT and worked with the team there to launch The Latest newsletter, I’ve seen the potential of newsletter advertising to reach new audiences. Since the, I’ve used this strategy at a variety of early stage startups to test messaging and drive new leads.

In this episode, I’m sharing exactly how I’m using newsletter advertising, the different types of ads and how they perform, along with what you can expect to spend.