Apr 4, 2022
This week I’m changing things up and don’t have a guest. Instead, I thought I would talk about something I’ve been working on and am particularly excited about — newsletter advertising.
Beginning in 2018, when I was at IMPACT and worked with the team there to launch The Latest newsletter, I’ve seen the potential of newsletter advertising to reach new audiences. Since the, I’ve used this strategy at a variety of early stage startups to test messaging and drive new leads.
In this episode, I’m sharing exactly how I’m using newsletter advertising, the different types of ads and how they perform, along with what you can expect to spend.